WEBSITE REVAMP - Soft Launch Mode: Why We Stripped It Back to Build It Up
Posted by Ahmed Harrouk on
THE WEBSITE REVAMP
If you’ve browsed the site today, you might notice it looks… simple. No clutter. No noise. Just the essentials.
That is on purpose. Welcome to Soft Launch Mode.
Just like our physical HQ in Altona, our digital presence is under heavy construction. We decided to strip the current site back to basics so you can still get the essential parts you need right now, without the fluff.
What’s Happening in the Background? While this simplified site keeps you sliding, we are building a completely brand-new digital platform behind the scenes.
This upcoming platform is being designed from the ground up to handle our expanding catalog, showcase our builds better, and host the future of the brand.
Use the site today for what you need. But get ready for the full digital experience dropping later this year.